تاریخMay 29, 2020

Coronavirus Wardrobe: Vulnerable Fashion Industry Will Get Infected

Qasim Ahmad

How masks have become a fashion statement will remind us of COVID-19, Corona virus virus may clear off sometime soon but, it’s widespread impact on industries won’t just disappear straightforwardly. To all intents or purposes, every

individual started using surgical masks since the lock down. Those who had no access to them started manufacturing some homemade masks to protect them from the Virus. If corona virus stays for extended period of time then masks will become a regular requisite of life.

Paris Fashion Week

London Fashion Week

The fashion industry from the very first days of lockdown, have been closely considering the opportunity to make the most out of enormous demand of masks, around the world. Some new trends of Corona virus concerns can already be seen at Paris Fashion Week, London Fashion Week.


It can be a catchy opportunity for well renowned fabric brands of Pakistan such as Maria B, Khaadi, Gul Ahmed and others.May be, they have been working on it too and 2020 Summer could be a new span of Fashion around the world.

Major Brands such as Zara, H&M, CK and Prada are already manufacturing massive number of units to meet the requirements of their brand customers. Let’s see how our Pro-Desi merchandise will react to this interchanging market demands. Well I am expecting to see some contemporary designed masks, with the right price tagged on them very soon.

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